Strawberry is one of the most popular fruits in the world today due to its influence both as a fruit but as a flavour. Originating way back in Roman times, the strawberry has been a long since influential fruit in the different cultures over the centuries. The small red seeded fruit is sweet and tart with a fresh ripe flavour and it is this flavour that has made it such an iconic flavour in the world. It is very popular in baking as a fresh fruit, strawberry can be found everywhere from drinks, chocolate, sweets, scents, beauty products and even ice cream. It is such a distinctive flavour and scent that is used for almost everything. It even has a traditional function in UK culture as strawberries are associated with the tennis tournament Wimbledon.

Strawberry fishing flavours are sweet and fruity, with no tartness underneath like the real thing. Strawberry is fresh and crisp with an overly sweet texture in taste that is just full of flavour and juiciness. Aroma wise strawberry is strong and sweet yet with that very distinguishable scent that is not like much else. Strawberry flavoured fishing concentrates are wonderfully fruity additions to making fishing bait such as boilies, pop ups, groundbait additives and as part of a spod mix. If you want a very sweet yet very fragrant fruit flavour then strawberry will make a brilliant fishing bait.

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